Curb appeal is a critical component to any successful apartment community. NAA’s units Magazine invited its membership to submit its best curb appeal image and their thoughts on why their curb appeal strategy works. We received nearly 75 entries from a variety of communities, ranging in type, age, location and budget. 42 Magnolia, managed by Estates Management, Columbia, S.C., took top honors.

“Watch the seasons change in the urban, yet secluded landscape of 42 Magnolia, with its established and professionally manicured grounds and trees. This award winning community, nestled in Columbia, S.C., provides lush surroundings for our residents to enjoy. For the gardener, 42 Magnolia promotes several areas where residents can garden and enjoy the nature around their homes. Other residents enjoy the benefit of gardening plots and a beautifully manicured lawn without having to personally maintain these areas.

We take an enormous amount of time to plan the flowers each year. Our maintenance supervisor works closely with our landscape company to determine which flowers and colors will provide the biggest impact for our curb appeal.

The flowers are planted twice each year, typically in April and October. Planting twice each year allows us to exhibit flowers that grow optimally during the current season.”

—Linda Crocker, CPM, Operations Manager